This privacy policy applies only to the privacy of users of the www.bestredyp.com web site (the "Site"). This privacy policy outlines the information R. H. Donnelley Publishing & Advertising (the "Company," "we" or "us") will collect and how we will use the information. This privacy policy does not apply to any other activities of the Company or its affiliates.

B. Internet Privacy and Information Collected

We respect your right to privacy. We do not collect personally identifiable information (for example your name, address, telephone number or email address) about you from the Site unless you voluntarily provide it to us. During your visit to the Site, we will collect non-personally identifiable information regarding your usage of the Site. We use this information to monitor Site usage and enhance the Site. You may visit the Site without providing any personally identifiable information.

C. Personal Information

When you provide personal information for a specific purpose, we use it for that purpose. Examples of personal information you may be asked to provide include your name, age, e-mail address, social security number, phone number, zip code, mailing address or mother's maiden name. We may also use your personally identifiable information in a manner similar to when we obtain such information in a non-electronic manner. For example, we may use this information to evaluate your service needs or contact you regarding promotions, announcements and additional services that we may provide.

D. Information Shared With Third Parties

Unless otherwise stated at the time of collection, we do not sell or disclose personally identifiable information provided to us to any third parties (other than business partners of the Company, third party vendors retained by the Company or affiliates of the Company, which includes any parent, subsidiary or other related entities of the Company) unless you specifically authorize the disclosure, disclosure is necessary to provide service to you, or disclosure is required by law or for the safety of others. Please note that when you provide personally identifiable information to us in connection with a transaction or event that we sponsor with a third party, you may also be providing that information to the third party. We are not responsible for the privacy policies of the third party.

We may share non-personally identifiable information with business partners and other third parties to evaluate or enhance the Site. Such information may include, for example, the number of visitors to the Site and the specific pages visited. Non-personally identifiable information may also be disclosed if it is required by law or for the safety of others.

E. Links to Third Party Sites

Our Site includes links to or frames of web sites of third parties. You should note that we may host web site advertising that is linked to the Site. If you provide any personally identifiable information while visiting any web site advertising that is hosted by us, you will also be providing the personally identifiable information to the advertiser. If you provide any personally identifiable information while visiting any third party web site that is linked from or framed by the Site, you will be providing the personally identifiable information to the third party owner of that Site. We do not control and are not responsible for the content and privacy policies of the web sites of advertisers or other third parties.

Please note that we may share non-personally identifiable information collected from any web site advertising we host on behalf of an advertiser with the advertiser or third parties in order to complete a transaction that you initiated, provide you services or evaluate the hosted web site.

F. Opting Out; Questions About the Policy

If you do not want us to contact you via e-mail, you can remove your name from our e-mail solicitation lists by clicking on Contact Us. All concerns or questions about your privacy related to online advertising should be addressed through our policy administration, which can also be reached by clicking on Contact Us.

G. Communications with Users of the Site

We may use e-mail to communicate with you, conduct online surveys or communicate with you in other ways. We may also use opt-in e-mail lists from third parties to promote our services. If you receive an e-mail from us that you do not wish to receive, you may click on Contact Us and ask us to remove you from our list.

H. Cookies

We may use "cookies" to collect IP addresses and information regarding your usage of the Site. A cookie is a small file that is stored on the hard drive of your computer that is available for future access when you return to the Site. We use cookies to monitor your online activity and provide better service to you.

Most internet browsers enable you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. However, please note that some web sites may be able to track your usage after cookie deletion if you come back to the same site or a related site and provide personal information.

I. Children

We recognize the importance of the safety and privacy of children on the internet. Due to these issues and in order to comply with certain laws, we do not intentionally collect personally identifiable information from children under the age of 13. Children should ask their parents or guardians for permission before disclosing any information on the Site.

J. Privacy Policy Updates

We may amend this privacy policy from time to time. If we make any substantial changes to this policy, we will make an announcement on the Site.